Amazon Category Finder for Sellers

Type what you're selling — for example "massage gun" or "yoga mat" — and choose the Amazon store you sell on. The finder looks at the top search results for that keyword in Amazon's catalogue and shows the categories those products are listed in, most common first, each with its full path from the top-level department down to the specific sub-category.

Amazon organises its catalogue into a tree of categories called browse nodes, and each one has a numeric ID. The ID identifies one exact category, which is useful when a listing template or a listing tool asks for a browse node rather than a category name. The finder shows the ID next to each suggestion with a one-click copy button.

Amazon does not publish a keyword-to-category suggestion service, so the finder works it out from real listings. It takes the top search results for your keyword and counts which categories they sit in. Each suggestion shows how many of those results are listed there, so you can see how strongly a category matches. A category that most of the top results share is usually the one shoppers expect to find your product in.

You can search Amazon Australia (amazon.com.au), the United Kingdom (amazon.co.uk), Germany (amazon.de), France (amazon.fr), Italy (amazon.it), Spain (amazon.es), the Netherlands (amazon.nl), Belgium (amazon.com.be), Sweden (amazon.se), Poland (amazon.pl) and Ireland (amazon.ie). Category trees and IDs differ between stores, so choose the store you sell on. Each suggestion links to that category's page on the store you searched. The United States store is not covered yet.

Not always. Some Amazon categories and products need approval before you can list, and each category has its own listing requirements. Treat the suggestions as a starting point and confirm the final category, and any approval it needs, in Seller Central before you publish.